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CREATIVE STRATEGY IN ADVERTISING

JEWLER , DREWNIANY

2005

BOOK
Category

ADVERTISING

Abstract SUCCESSFUL ADVERTISING BEGINS WITH A SOLID UNDERSTANDING OF PEOPLE AND THEIR NEEDS. IN CREATIVE STRATEGY IN ADVERTISING, EIGHT EDITION YOU WILL DISCOVER THE FUNDAMENTAL TOOLS AND TECHNIQUES THAT PRODUCE TODAY'S SUCCESSFUL CAMPAIGNS. YOU'LL LEARN HOW TO ANALYZE AND UNDERSTAND THE TARGET AUDIENCE AND WHAT MAKES THEM RESPOND. AND, YOU'LL BENEFIT FROM TOP CREATIVE DIRECTORS' ADVICE ON HOW TO CREATE EFFECTIVE ADS.
ISBN 053462510X
Author(s) JEWLER , DREWNIANY
Credits
Edition 8TH ED.
Year 2005
Publisher THOMSON WADSWORTH
Type BOOK
Keywords STRATEGY, ADVERTISING
Language English
Collation 336 P., 26 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No Available