|
Category |
ADVERTISING
|
Abstract |
SUCCESSFUL ADVERTISING BEGINS WITH A SOLID UNDERSTANDING OF PEOPLE AND THEIR NEEDS. IN CREATIVE STRATEGY IN ADVERTISING, EIGHT EDITION YOU WILL DISCOVER THE FUNDAMENTAL TOOLS AND TECHNIQUES THAT PRODUCE TODAY'S SUCCESSFUL CAMPAIGNS. YOU'LL LEARN HOW TO ANALYZE AND UNDERSTAND THE TARGET AUDIENCE AND WHAT MAKES THEM RESPOND. AND, YOU'LL BENEFIT FROM TOP CREATIVE DIRECTORS' ADVICE ON HOW TO CREATE EFFECTIVE ADS.
|
ISBN |
053462510X
|
Author(s) |
JEWLER
,
DREWNIANY
|
Credits |
|
Edition |
8TH ED.
|
Year |
2005
|
Publisher |
THOMSON WADSWORTH
|
Type |
BOOK
|
Keywords |
STRATEGY, ADVERTISING
|
Language |
English |
Collation |
336 P., 26 CM
|
|