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INTERNATIONAL E- BUSINESS MARKETING

ROD McNAUGHTON , RICHARD FLETCHER , JIM BELL

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE BOOK FOCUSES ON GLOBAL MARKETING IN THE INTERNET AGE. IT EXAMINES IN DETAIL THE CHARACTERISTICS OF E-BUSINESS THAT ARE LIKELY TO APPLY IN THE INTERNATIONAL DOMAIN INCLUDING THE CONSTRAINTS IMPOSED BY BOTH THE MEDIUM AND THE ENVIRONMENT. IT ALSO EXPLORES WHAT CHANGES MAY BE NECESSARY TO A FIRM'S CURRENT E-BUSINESS ACTIVITIES WHEN THEIR FOCUS IS ON THE GLOBAL MARKET AS OPPOSED TO BEING PRIMARILY ON THE DOMESTIC MARKET.

ISBN 1861529457
Author(s) ROD McNAUGHTON , RICHARD FLETCHER , JIM BELL
Credits
Edition 1ST ED.
Year 2004
Publisher THOMSON
Type BOOK
Keywords INTERNATIONAL E- BUSINESS MARKETING
Language English
Collation 307 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 1 No A
2 Limassol J 1 No A