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THE PUBLIC RELATIONS HANDBOOK

A.THEAKER

2001

BOOK
Category

PUBLIC RELATIONS

Abstract THE PUBLIC RELATIONS HANDBOOK IS A COMPREHENSIVE DETAILED INTRODUCTION TO THE THEORIES AND PRACTICES OF THE PUBLIC RELATIONS INDUSTRY. IT TRACES THE HISTORY AND DEVELOPMENT OF PUBLIC RELATION EXPLORES ETHICAL ISSUES WHICH AFFECT THE INDUSTRY EXAMINES ITS RELATIONSHIPS WITH POLITICS LOBBYING ORGANISATIONS ANAD JOURNALISM ASSESSES ITS PROFESSIONALISM AND REGULATION ADVISES ON TRAINING AND ENTRY INTO THE PROFESSION.

ISBN 0415213347
Author(s) A.THEAKER
Credits
Edition 1ST ED.
Year 2001
Publisher ROUTLEDGE-CAVENDISH
Type BOOK
Keywords MKT COMMUNICATION/PR
Language English
Collation 289 P., 18CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 2 No A 27/10/2019
1 Limassol H 2 No A 27/10/2019