THE PUBLIC RELATIONS HANDBOOK IS A COMPREHENSIVE DETAILED INTRODUCTION TO THE THEORIES AND PRACTICES OF THE PUBLIC RELATIONS INDUSTRY. IT TRACES THE HISTORY AND DEVELOPMENT OF PUBLIC RELATION EXPLORES ETHICAL ISSUES WHICH AFFECT THE INDUSTRY EXAMINES ITS RELATIONSHIPS WITH POLITICS LOBBYING ORGANISATIONS ANAD JOURNALISM ASSESSES ITS PROFESSIONALISM AND REGULATION ADVISES ON TRAINING AND ENTRY INTO THE PROFESSION.