image

MARKETING COMMUNICATIONS: CONTEXTS, STRATEGIES, AND APPLICATIONS

FILL, CHRIS

2002

BOOK
Category

COMMUNICATION IN MARKETING

Abstract MARKETING COMMUNICATIONS : CONTEXTS, STRATEGIES AND APPLICATIONS, THIRD EDITION USES THEORETICAL FRAMEWORKS AND A WEALTH OF EXAPLES TO ENCOURAGE STUDENTS TO ADOPT AN ANALYTICAL AND REFLECTIVE APPROACH TO THIS SUBJECT. WITH A PRIMARILY ACADEMIC ORIENTATION , THREE SECTIONS COVER CONTEXTUAL ISSUES, STRATEGY AND THE ELEMENTS OF THE PROMOTIONAL MIX. RELATIONSHIP MARKETING CONCEPTS UNDERPIN THE INTEGRATED APPROACH TO COMMUNICATIONS.

ISBN 0273655000
Author(s) FILL, CHRIS
Credits
Edition 3RD ED.
Year 2002
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords MARKETING COMMUNICATION
Language English
Collation 790 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 1 No A 26/09/2015
2 Limassol H 1 No A 01/01/1970