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MARKETING COMMUNICATIONS: CONTEXTS, STRATEGIES, AND APPLICATIONS
FILL, CHRIS
2002
BOOK
| Category |
COMMUNICATION IN MARKETING
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| Abstract |
MARKETING COMMUNICATIONS : CONTEXTS, STRATEGIES AND APPLICATIONS, THIRD EDITION USES THEORETICAL FRAMEWORKS AND A WEALTH OF EXAPLES TO ENCOURAGE STUDENTS TO ADOPT AN ANALYTICAL AND REFLECTIVE APPROACH TO THIS SUBJECT. WITH A PRIMARILY ACADEMIC ORIENTATION , THREE SECTIONS COVER CONTEXTUAL ISSUES, STRATEGY AND THE ELEMENTS OF THE PROMOTIONAL MIX. RELATIONSHIP MARKETING CONCEPTS UNDERPIN THE INTEGRATED APPROACH TO COMMUNICATIONS.
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| ISBN |
0273655000
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| Author(s) |
FILL, CHRIS
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| Credits |
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| Edition |
3RD ED.
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| Year |
2002
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| Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATION
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| Language |
English |
| Collation |
790 P., 25 CM.
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