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INTERNATIONAL MARKETING

CZINKOTA, MICHAEL R. , RONKAINEN, ILKKA A.

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract A COMPLETELY UP TO DATE TEXT FOR ONE OF THE MOST DYNAMIC UPPER LEVEL AND GRADUATE COURSES IN MARKETING DEPARTEMENTS TODAY. IT OFFERS THE ENTIRE RANGE OF INTERNATIONAL MARKETING BEGINNING WITH START UP OPERATIONS CONTINUING WITH NEW MARKET ENTRY CONSIDERATIONS AND CONCLUDING WITH THE INTERNATIONAL ISSUES CONFRONTING GIANT GLOBAL MARKETERS.

ISBN 0324282893
Author(s) CZINKOTA, MICHAEL R. , RONKAINEN, ILKKA A.
Credits
Edition 7TH ED
Year 2004
Publisher SOUTH WESTERN
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 666 P., 25CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 1 No A
2 Limassol K 6 Yes A