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MARKETING COMMUNICATION : NEW APPROACHES, TECHNOLOGIES, AND STYLES

ALLAN J.KIMMEL

2005

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract THIS BOOK BRINGS TOGETHER LEADING AUTHORITIES FROM BOTH ACADEMIA AND MARKETING INDUSTRY TO PROVIDE A COMPREHENSIVE OVERVIEW ANALYSIS OF THE RAPIDLY CHANGING WORLD OF MARKETING COMMUNICATION IN THE 21ST CENTURY. CONTAINING A BROAD TABLEU OF PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC.

ISBN 0199276951
Author(s) ALLAN J.KIMMEL
Credits
Edition 1ST ED.
Year 2005
Publisher OXFORD UNIVERSITY PRESS
Type BOOK
Keywords MARKETING COMMUNICATION/PR
Language English
Collation 299 P., 19CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 2 No A 18/12/2013