|
Category |
MARKETING
|
Abstract |
FUNDAMENTALS OF MARKETING
|
ISBN |
0071003045
|
Author(s) |
CHARLES FUTRELL
,
WILLIAM J. STANTON
|
Credits |
|
Edition |
8TH ED.
|
Year |
1987
|
Publisher |
MCGRAW-HILL INTERNATIONAL EDITION
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
666 P., 25 CM.
|
|