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PRINCIPLES OF ADVERTISING AND IMC
TOM DUNCAN
2005
BOOK
| Category |
ADVERTISING
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| Abstract |
" I USE DUNCAN'S IMC BOOK FOR MY STRATEGIC COMMUNICATIONS COURSE , REQUIRED FOR STUDENTS IN ADVERTISING AND PUBLIC RELATIONS AND ALSO IN INDUSRIAL DESIGN AND COMMUNITY HEALTH. THE BOOK HELPS ME SHOW THESE DIVERSE STUDENTS HOW ORGANIZATIONS USE ADVERTISING , PROMOTION AND PUBLIC RELATIONS TO REACH OBJECTIVES".
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| ISBN |
0072537744
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| Author(s) |
TOM DUNCAN
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| Credits |
|
| Edition |
2ND ED.
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| Year |
2005
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| Publisher |
MCGRAW-HILL
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATIONS, ADVERTISING
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| Language |
English |
| Collation |
774 P., 25 CM.
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