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ESSENTIALS OF RETAILING

DALE M. LEWISON

1989

BOOK
Category

MARKETING

Abstract ESSENTIALS OF RETAILING IS A COMPREHENSIVE PRESENTATION OF THE BASIC CONCEPTS AND PRACTICES OF RETAILING. IT INTRODUCES ALL THE VARIOUS THEORETICAL AND PRACTICAL ASPECTS OF OPERATING AND MANAGING A RETAILING BUSINESS. THE TEXT PRESENTS THE SUBJECT OF RETAILING FROM BOTH AN ACADEMIC AND PRAGMATIC VIEWPOINT. A THERORETICAL AND AN EXTENSIVE ASSORTMENT OF PRACTICAL APPLICATIONS AND TRADE EXAMPLES ILLUSTRATE AND CLARIFY THE SUBJECT.

ISBN 067520651001
Author(s) DALE M. LEWISON
Credits
Edition 1ST ED.
Year 1989
Publisher MERRILL PUBLISHING COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 575 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 3 No A