image

GLOBAL MARKETING

GREEN, MARK C. , KEEGAN, WARREN J.

2015

BOOK
Category

INTERNATIONAL MARKETING

EXPORT MARKETING

INTERNATIONAL TRADE

Abstract GLOBAL MARKETING REFLECTS CURRENT ISSUES AND EVENTS WHILE OFFERING CONCEPTUAL AND ANALYTICAL TOOLS THAT WILL HELP STUDENTS APPLY THE 4PS TO GLOBAL MARKETING. MYMARKETINGLAB FOR GLOBAL MARKETING IS A TOTAL LEARNING PACKAGE. MYMARKETINGLAB IS AN ONLINE HOMEWORK, TUTORIAL, AND ASSESSMENT PROGRAM THAT TRULY ENGAGES STUDENTS IN LEARNING. IT HELPS STUDENTS BETTER PREPARE FOR CLASS, QUIZZES, AND EXAMS-RESULTING IN BETTER PERFORMANCE IN THE COURSE-AND PROVIDES EDUCATORS A DYNAMIC SET OF TOOLS FOR GAUGING INDIVIDUAL AND CLASS PROGRESS.

ISBN 9781292017389
Author(s) GREEN, MARK C. , KEEGAN, WARREN J.
Credits
Edition 8TH ED.
Year 2015
Publisher PEARSON
Type BOOK
Keywords EXPORT MARKETING, INTERNATIONAL MARKETING, INTERNATIONAL TRADE
Language English
Collation 608 P. : COL. ILL. ; 28 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Limassol M 6 Yes A 01/01/1970
2 Nicosia S 4 Yes A 01/01/1970
1 Nicosia I 5 No A 25/12/2017
2 Limassol N 2 Yes A 25/12/2017
1 Limassol J 3 No A 01/01/1970