|
| Category |
INTERNATIONAL MARKETING
EXPORT MARKETING
INTERNATIONAL TRADE
|
|
| Abstract |
GLOBAL MARKETING REFLECTS CURRENT ISSUES AND EVENTS WHILE OFFERING CONCEPTUAL AND ANALYTICAL TOOLS THAT WILL HELP STUDENTS APPLY THE 4PS TO GLOBAL MARKETING. MYMARKETINGLAB FOR GLOBAL MARKETING IS A TOTAL LEARNING PACKAGE. MYMARKETINGLAB IS AN ONLINE HOMEWORK, TUTORIAL, AND ASSESSMENT PROGRAM THAT TRULY ENGAGES STUDENTS IN LEARNING. IT HELPS STUDENTS BETTER PREPARE FOR CLASS, QUIZZES, AND EXAMS-RESULTING IN BETTER PERFORMANCE IN THE COURSE-AND PROVIDES EDUCATORS A DYNAMIC SET OF TOOLS FOR GAUGING INDIVIDUAL AND CLASS PROGRESS.
|
| ISBN |
9781292017389
|
| Author(s) |
GREEN, MARK C.
,
KEEGAN, WARREN J.
|
| Credits |
|
| Edition |
8TH ED.
|
| Year |
2015
|
| Publisher |
PEARSON
|
| Type |
BOOK
|
| Keywords |
EXPORT MARKETING, INTERNATIONAL MARKETING, INTERNATIONAL TRADE
|
| Language |
English |
| Collation |
608 P. : COL. ILL. ; 28 CM.
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