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PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE

DAN LATTIMORE , ELIZABETH L. TOTH , OTIS BASKIN , SUZETTE T. HEIMAN

2008

BOOK
Category

PUBLIC RELATIONS

Abstract COVERAGE OF GLOBAL MARKETS, NEW TECHNOLOGIES , MULTICULTURALISM , AND THE LATEST NEWS ABOUT PUBLIC RELATIONS IN ACTION MAKE THIS DYNAMIC TEXT THE CUTTING- EDGE CHOICE FOR PUBLIC RELATIONS COURSES. IN A PERSONAL AND JARGON- FREE STYLE, THIS TEXT PRESENTS AND EXPLAINS THE FUNDAMENTAL TOOLS OF PUBLIC RELATIONS PRACTICE , PROVIDING A MULTI- DISCIPLINARY OF THE EMERGING TRENDS WITHIN THE FIELD.

ISBN 9780073378879
Author(s) DAN LATTIMORE , ELIZABETH L. TOTH , OTIS BASKIN , SUZETTE T. HEIMAN
Credits
Edition 3RD ED.
Year 2008
Publisher MCGRAW-HILL HIGHER EDUCATION
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 393 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 1 No A 26/07/2016
1 Limassol H 1 No A 01/01/1970
1 Nicosia K 2 No A 01/01/1970