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| Category |
MARKETING
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|
| Abstract |
THE FULLY UPDATED EIGHTH EDITION OF PRINCIPLES AND PRACTICE OF MARKETING CONTINUES TO PROVIDE A CONTEMPORARY AND MODERN INTRODUCTION TO MARKETING. WITH A RENEWED FOCUS THAT COVERS THE IMPORTANCE OF CUSTOMER VALUE ALONGSIDE THE 4Ps, THIS AUTHORITATIVE TEXT PROVIDES STUDENTS WITH A CORE UNDERSTANDING OF THE WIDER CONTEXT AND LATEST DEVELOPMENTS TAKING PLACE WITHIN MARKETING. A STIMULATING RANGE OF NEW RESOURCES AND REAL WORLD EXAMPLES HELP TO BRING MARKETING TO LIFE.
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| ISBN |
9780077174149
|
| Author(s) |
JOBBER, DAVID, 1947-
,
ELLIS-CHADWICK, FIONA
|
| Credits |
|
| Edition |
8TH ED.
|
| Year |
2016
|
| Publisher |
MCGRAW-HILL EDUCATION
|
| Type |
BOOK
|
| Keywords |
MARKETING--PRINCIPLES AND PRACTICE
|
| Language |
English |
| Collation |
XXX, 813 P., 27 CM.
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