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PRINCIPLES AND PRACTICE OF MARKETING

JOBBER, DAVID, 1947- , ELLIS-CHADWICK, FIONA

2016

BOOK
Category

MARKETING

Abstract THE FULLY UPDATED EIGHTH EDITION OF PRINCIPLES AND PRACTICE OF MARKETING CONTINUES TO PROVIDE A CONTEMPORARY AND MODERN INTRODUCTION TO MARKETING. WITH A RENEWED FOCUS THAT COVERS THE IMPORTANCE OF CUSTOMER VALUE ALONGSIDE THE 4Ps, THIS AUTHORITATIVE TEXT PROVIDES STUDENTS WITH A CORE UNDERSTANDING OF THE WIDER CONTEXT AND LATEST DEVELOPMENTS TAKING PLACE WITHIN MARKETING. A STIMULATING RANGE OF NEW RESOURCES AND REAL WORLD EXAMPLES HELP TO BRING MARKETING TO LIFE.

ISBN 9780077174149
Author(s) JOBBER, DAVID, 1947- , ELLIS-CHADWICK, FIONA
Credits
Edition 8TH ED.
Year 2016
Publisher MCGRAW-HILL EDUCATION
Type BOOK
Keywords MARKETING--PRINCIPLES AND PRACTICE
Language English
Collation XXX, 813 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 4 No A 01/01/1970