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| Category |
INTERNATIONAL MARKETING
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| Abstract |
ESSENTIALS OF GLOBAL MARKETING OFFERS A CONCISE YET INNOVATIVE APPROACH TO THE SUBJECT. THE ACCESSIBLE STRUCTURE TAKES THE READER THROUGH THE ENTIRE GLOBAL PROCESS, AND FUNDAMENTAL CONCEPTS ARE ILLUMINATED BY A WIDE RANGE OF COMPANIES AROUND THE WORLD. HOLLENSEN INCLUDES BRAND NEW CASE STUDIES ON NINTEDO WII, YOUTUBE AND THE APLE IPHONE TO PROVIDE CUTTING - EDGE EXAMPLES OF THE THEORY IN THE REAL WORLD.
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| ISBN |
9780273717843
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| Author(s) |
HOLLENSEN, SVEND
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| Credits |
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| Edition |
1ST ED.
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| Year |
2008
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| Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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| Type |
BOOK
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| Keywords |
GLOBAL MARKETING
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| Language |
English |
| Collation |
494 P., 25 CM.
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