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ESSENTIALS OF GLOBAL MARKETING

HOLLENSEN, SVEND

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract ESSENTIALS OF GLOBAL MARKETING OFFERS A CONCISE YET INNOVATIVE APPROACH TO THE SUBJECT. THE ACCESSIBLE STRUCTURE TAKES THE READER THROUGH THE ENTIRE GLOBAL PROCESS, AND FUNDAMENTAL CONCEPTS ARE ILLUMINATED BY A WIDE RANGE OF COMPANIES AROUND THE WORLD. HOLLENSEN INCLUDES BRAND NEW CASE STUDIES ON NINTEDO WII, YOUTUBE AND THE APLE IPHONE TO PROVIDE CUTTING - EDGE EXAMPLES OF THE THEORY IN THE REAL WORLD.

ISBN 9780273717843
Author(s) HOLLENSEN, SVEND
Credits
Edition 1ST ED.
Year 2008
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords GLOBAL MARKETING
Language English
Collation 494 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A 01/01/1970
1 Nicosia I 5 No A 01/01/1970