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SMALL BUSINESS MANAGEMENT : ENTREPRENEURSHIP AND BEYOND

HATTEN, TIMOTHY S.

2006

BOOK
Category

ENTREPRENEURSHIP

Abstract THE THEME OF THIS BOOK REVOLVES AROUND CREATING AND MAINTAINING A SUSTAINABLE COMPETITIVE ADVANTAGE IN A SMALL BUSINESS. RUNNING A SMALL BUSINESS IS DIFFICULT IN TODAY'S RAPIDLY EVOLVING ENVIRONMENT. AT NO OTHER TIME HAS IT BEEN SO IMPORTANT FOR BUSINESSES TO HOLD A COMPETITIVE ADVANTAGE. EVERY CHAPTER IN THIS BOOK CAN BE USED TO CREATE YOUR COMPETITIVE ADVANTAGE - WHETHER IT BE YOUR IDEA, YOUR PRODUCT, YOUR LOCATION, OR YOUR MARKETING PLAN. RUNNING A SMALL BUSINESS IS LIKE BEING IN A RACE WITH NO FINISH LINE. YOU MUST CONTINUALLY STRIVE TO SATISFY THE CHANGING WANTS AND NEEDS OF YOUR CUSTOMERS. THIS BOOK CAN HELP YOU RUN YOUR BEST RACE.

ISBN 0618507256
Author(s) HATTEN, TIMOTHY S.
Credits
Edition 3RD ED.
Year 2006
Publisher HOUGHTON MIFFLIN COMPANY
Type BOOK
Keywords ENTREPRENEURSHIP
Language English
Collation 611 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol O 1 No A
1 Limassol O 1 No A