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| Category |
ENTREPRENEURSHIP
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| Abstract |
THE THEME OF THIS BOOK REVOLVES AROUND CREATING AND MAINTAINING A SUSTAINABLE COMPETITIVE ADVANTAGE IN A SMALL BUSINESS. RUNNING A SMALL BUSINESS IS DIFFICULT IN TODAY'S RAPIDLY EVOLVING ENVIRONMENT. AT NO OTHER TIME HAS IT BEEN SO IMPORTANT FOR BUSINESSES TO HOLD A COMPETITIVE ADVANTAGE. EVERY CHAPTER IN THIS BOOK CAN BE USED TO CREATE YOUR COMPETITIVE ADVANTAGE - WHETHER IT BE YOUR IDEA, YOUR PRODUCT, YOUR LOCATION, OR YOUR MARKETING PLAN. RUNNING A SMALL BUSINESS IS LIKE BEING IN A RACE WITH NO FINISH LINE. YOU MUST CONTINUALLY STRIVE TO SATISFY THE CHANGING WANTS AND NEEDS OF YOUR CUSTOMERS. THIS BOOK CAN HELP YOU RUN YOUR BEST RACE.
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| ISBN |
0618507256
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| Author(s) |
HATTEN, TIMOTHY S.
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| Credits |
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| Edition |
3RD ED.
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| Year |
2006
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| Publisher |
HOUGHTON MIFFLIN COMPANY
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| Type |
BOOK
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| Keywords |
ENTREPRENEURSHIP
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| Language |
English |
| Collation |
611 P., 20 CM.
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