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MARKETING PLANNING: STRATEGY, ENVIRONMENT AND CONTEXT

BLYTHE, JIM , MEGICKS, PHIL

2010

BOOK
Category

MARKETING PLAN

MARKETING

Abstract FOR MARKETERS, PLANNING REVOLVES AROUND WHAT WE THINK OUR CONSUMERS WANT US TO DO: WE THEN NEED TO WORK OUT HOW WE CAN PROFIT FROM MEETING THEIR NEED. THIS BOOK IS INTENDED TO GUIDE THE THE READER THROUGH THE MAZE OF FACTORS THAT AFFECT MARKETING PLANNING, AND PROVIDES SOME TOOLS AND TECHNIQUES FOR IMPLEMENTING MARKETING PLANNING IN PRACTICE.

ISBN 9780273724711
Author(s) BLYTHE, JIM , MEGICKS, PHIL
Credits
Edition 1ST ED.
Year 2010
Publisher FINANCIAL TIMES PRENTICE HALL
Type BOOK
Keywords MARKETING, MARKETING PLANNING
Language English
Collation 264 P., 26,5 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 8 No A 01/01/1970