|
| Category |
MARKETING PLAN
MARKETING
|
|
| Abstract |
FOR MARKETERS, PLANNING REVOLVES AROUND WHAT WE THINK OUR CONSUMERS WANT US TO DO: WE THEN NEED TO WORK OUT HOW WE CAN PROFIT FROM MEETING THEIR NEED. THIS BOOK IS INTENDED TO GUIDE THE THE READER THROUGH THE MAZE OF FACTORS THAT AFFECT MARKETING PLANNING, AND PROVIDES SOME TOOLS AND TECHNIQUES FOR IMPLEMENTING MARKETING PLANNING IN PRACTICE.
|
| ISBN |
9780273724711
|
| Author(s) |
BLYTHE, JIM
,
MEGICKS, PHIL
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2010
|
| Publisher |
FINANCIAL TIMES PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
MARKETING, MARKETING PLANNING
|
| Language |
English |
| Collation |
264 P., 26,5 CM.
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|
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