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| Category |
MARKETING
|
|
| Abstract |
THE NINTH EDITION OF ARMSTRONG/ KOTLER'S MARKETING: AN INTRODUCTION HAS A COMPLETE SET OF SUPPLEMENT LEARNING AND TEACHING AIDS. THE INSTRUCTOR'S MANUAL PLAYS A CENTRAL ROLE IN ORGANIZING THIS PACKAGE. THIS MANUAL HAS BEEN DESIGNED SO THE INSTRUCTORCAN PLAN LECTURES, DISCUSSIONS, ONLINE LEARNING ACTIVITIES AND WRITTEN ASSIGNMENTS IN A COORDINATED AND EFFICIENT MANNER.
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| ISBN |
9780136021148
|
| Author(s) |
KOTLER, PHILIP
,
ARMSTRONG, GARY (GARY M.)
|
| Credits |
|
| Edition |
9TH ED.
|
| Year |
2009
|
| Publisher |
PEARSON - PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
502 P., 25 CM.
|
|
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