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CASES IN MARKETING RESEARCH

REIBSTEIN, DAVID J. , F. STEWART DEBRUICKER

1983

BOOK
Category

MARKETING

Abstract IN CASES IN MARKETING RESEARCH , AUTHORS SHOW STUDENTS OF MARKETING RESEARCH HOW, AS FUTURE MANAGERS , TO USE RESEARCH AND MAKE DECISIONS ACCORDINGLY. THE CASES IN THIS BOOK DEAL ELOQUENTLY AND SUCCINCTLY WITH REAL-LIFE SITUATIONS IN ACTUAL COMPANIES.

ISBN 0131189271
Author(s) REIBSTEIN, DAVID J. , F. STEWART DEBRUICKER
Credits
Edition 1ST ED.
Year 1983
Publisher PRENTICE-HALL
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 396 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A