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BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING

TANNER, JOHN F. , F.ROBERT DWTER

2006

BOOK
Category

STRATEGIC MARKETING

Abstract IT'S BEEN SAID THAT MARKETING WORKS BY MAKING CONNECTIONS. THE PAGES OF BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING WILL TEACH YOU HOW SUCCESSFUL FIRMS LEARN TO DEVELOP MARKETING STRATEGIES THAT CREATE LONG LASTING AND PROFITABLE RELATIONSHIPS.

ISBN 0072865784
Author(s) TANNER, JOHN F. , F.ROBERT DWTER
Credits
Edition 3RD ED.
Year 2006
Publisher McGRAW-HILL IRWIN
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 683 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No A 01/01/1970