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MARKETING FINANCIAL SERVICES

ARTHUR MEIDAN , JILLIAN DAWES FARQUHAR

2010

BOOK
Category

MARKETING

FINANCIAL

Abstract MARKETING FINANCIAL SERVICES RECOGNIZES THAT THE MAIN FUNCTION OF THE FINANCIAL SERVICES MARKETER IS DECISION - AND PROBLEMS - FACING MARKETING EXECUTIVES. STRATEGIES TO WIN AND RETAIN B2B AND B2C CUSTOMERS ARE DISCUSSED IN THE CONTEXT OF MANY FINANCIAL SERVICES SECTORS, INCLUDING BANKS, INSURANCE, COMPANIES TRUSTS AND STOCK EXCHANGES. THIS SECOND EDITION HAS BEEN THOROUGHLY TO REFLECT CHANGES IN THE INDUSTRY AND THE AVAILABILITY OF NEW TECHNOLOGIES. THE TEXT HAS BEEN MADE MORE ACCESSIBLE AND INCLUDES GRIPPING CASE STUDIES TO DEMONSTRATE THE REALITIES OF FINANCIAL SERVICES MARKETING IN AN UNSTABLE AND COMPETITIVE ENVIRONMENT.

ISBN 9780230201187
Author(s) ARTHUR MEIDAN , JILLIAN DAWES FARQUHAR
Credits
Edition 2ND ED.
Year 2010
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING
Language English
Collation 404 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 5 No A
3 Nicosia T 7 Yes A
2 Nicosia C 5 No A 18/12/2015