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| Category |
CONSUMER BEHAVIOR
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| Abstract |
THE BOOK PRESENTS A COMPREHENSIVE COVERAGE OF THE SUBJECT WITH EXAMPLES FROM THE INDIAN SCENARIO. THE BOOK STRESSES ON CONSUMER DECISION-MAKING AND CLEARLY EXPLAINS THE FIVE STAGES OF PROBLEM RECOGNITION, INFORMATION SEARCH, EVALUATION OF ALTERNATIVES, PURCHASE AND POST-PURCHASE BEHAVIOUR. IT ALSO EXPLAINS OUTLET SELECTION AND PURCHASE.
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| ISBN |
9788122415315
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| Author(s) |
KHAN, MATIN
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| Credits |
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| Edition |
2ND ED.
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| Year |
2004
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| Publisher |
NEW AGE INTERNATIONAL PUBLISHERS
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| Type |
BOOK
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| Keywords |
CONSUMER BEHAVIOR
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| Language |
English |
| Collation |
229 P., 20 CM.
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