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CONSUMER BEHAVIOUR

MATIN KHAN

2004

BOOK
Category

CONSUMER BEHAVIOR

Abstract THE BOOK PRESENTS A COMPREHENSIVE COVERAGE OF THE SUBJECT WITH EXAMPLES FROM THE INDIAN SCENARIO. THE BOOK STRESSES ON CONSUMER DECISION-MAKING AND CLEARLY EXPLAINS THE FIVE STAGES OF PROBLEM RECOGNITION, INFORMATION SEARCH, EVALUATION OF ALTERNATIVES, PURCHASE AND POST-PURCHASE BEHAVIOUR. IT ALSO EXPLAINS OUTLET SELECTION AND PURCHASE.

ISBN 9788122415315
Author(s) MATIN KHAN
Credits
Edition 2ND ED.
Year 2004
Publisher NEW AGE INTERNATIONAL PUBLISHERS
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 229 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 10 No A 16/10/2018