|
Category |
MARKETING
|
Abstract |
THROUGHOUT THE BOOK EXAMPLES AND APPLICATIONS ARE DRAWN FROM A WIDE RANGE OF CONSUMER, BUSINESS AND NOT-FOR-PROFIT MARKETING ACTIVITIES FOR BOTH PRODUCTS AND SERVICES.
|
ISBN |
0132149583
|
Author(s) |
PAUL D. BERGER
,
MARY LOU ROBERTS
|
Credits |
|
Edition |
1ST ED.
|
Year |
1989
|
Publisher |
PRENTICE HALL INTERNATIONAL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
501 P., 15CM
|
|