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DIRECT MARKETING MANAGEMENT

PAUL D. BERGER , MARY LOU ROBERTS

1989

BOOK
Category

MARKETING

Abstract THROUGHOUT THE BOOK EXAMPLES AND APPLICATIONS ARE DRAWN FROM A WIDE RANGE OF CONSUMER, BUSINESS AND NOT-FOR-PROFIT MARKETING ACTIVITIES FOR BOTH PRODUCTS AND SERVICES.

ISBN 0132149583
Author(s) PAUL D. BERGER , MARY LOU ROBERTS
Credits
Edition 1ST ED.
Year 1989
Publisher PRENTICE HALL INTERNATIONAL
Type BOOK
Keywords MARKETING
Language English
Collation 501 P., 15CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A