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GLOBAL MARKETING MANAGEMENT

KEEGAN, WARREN J.

2002

BOOK
Category

INTERNATIONAL MARKETING

Abstract FOR COURSES IN INTERNATIONAL MARKETING AND GLOBAL MARKETING. THIS IS THE LEADING MBA TEXT IN INTERNATIONAL MARKETING-WITH COMPREHENSIVE CASES.

ISBN 0130615064
Author(s) KEEGAN, WARREN J.
Credits
Edition 7TH ED.
Year 2002
Publisher PRENTICE HALL
Type BOOK
Keywords GLOBAL MARKETING MANAGEMENT
Language English
Collation 617 P., 24CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 2 No A 01/01/1970