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DIRECTING THE MARKETING EFFORT

RAY L. WILLSMER

1975

BOOK
Category

MARKETING

Abstract THE BOOK BRIDGES THE CREDIBILITY GAP BETWEEN THE THEORY AND PRACTICE OF CONSUMER AND INDUSTRIAL MARKETING.

ISBN 0330241257
Author(s) RAY L. WILLSMER
Credits
Edition 1ST ED.
Year 1975
Publisher PAN BOOKS LTD
Type BOOK
Keywords MARKETING
Language English
Collation 414 P., 10CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A