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MANAGING FOR MARKETING EXCELEMCE

IAN CHASTON

1990

BOOK
Category

MARKETING

Abstract MANAGING OF MARKETING EXCELLENCE PROVIDES A UNIQUE DEMOSTRATION OF HOW EFFECTIVE MANAGEMENT OF THE MARKETING PROCESS CAN SIGNIFICANTLY IMPROVE ORGANIZATIONAL PERFORMANCE. THIS IS AN ACHIEVED BY RELATING THEORETICAL CONCEPTS TO ACTUAL SITUATIONS TO SHOW HOW THE MANAGERIAL SKILLS OF MARKETEREERS CAN BE ENHANCED.

ISBN 0077072375
Author(s) IAN CHASTON
Credits
Edition 1ST ED.
Year 1990
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 173 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 5 No A