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MARKETING COMMUNICATIONS

EGAN, JOHN, 1952-

2015

BOOK
Category

COMMUNICATION IN MARKETING

MARKETING

Abstract IN THIS TEXTBOOK, JOHN EGAN DRAWS ON YEARS OF BOTH INDUSTRY AND ACADEMIC EXPERIENCE TO EXPLAIN THE "WHY" AS WELL AS THE "HOW" OF MARKETING COMMUNICATIONS. IT COVERS ALL THE ESSENTIAL TOPICS THAT ARE RELEVANT TO YOUR MARKETING COMMUNICATION COURSE IN A RELATABLE AND EASY - TO- READ STYLE. "INSIGHT" BOXES PROVIDE A LOOK INTO SOME OF THE LATEST INDUSTRY PRACTICES, AND WITH ENGAGING EXAMPLES RANGING FROM HSBC TO JAMES BOND, TO THE ARAB SPRING AND ONE DIRECTION, THIS TEXTBOOK WILL NOT ONLY PROVIDE YOU WITH A SOLID FOUNDATION FOR WORKING IN "MARCOMS"; IT WILL MAKE YOUR STUDY FUN ALONG THE WAY.

ISBN 9781446259030
Author(s) EGAN, JOHN, 1952-
Credits
Edition 2ND ED.
Year 2015
Publisher SAGE
Type BOOK
Keywords MARKETING, MARKETING COMMUNICATIONS.
Language English
Collation 420 P., 26,5 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No A 01/01/1970
1 Limassol K 6 Yes A 01/01/1970