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MANAGEMENT INFORMATION FOR MARKETING DECISIONS

CHARTERED INSTITUTE OF MARKETING

2002

BOOK
Category

INFORMATION SYSTEMS

Abstract THE BOOK COVERS ALL ASPECTS OF THE SYLLABUS, TAKING YOU STEP-BY-STEP THROUGH ALL THE MARKETING KNOWLEDGE YOU WILL NEED. FEATURES HANDY REVISION TOOLS. CASE STUDIES, ACTIVITIES, QUESTIONS AND FEEDBACK TO QUESTIONS ARE ALL WRITTEN TO ENCOURAGE YOU TO WORK PROACTIVELY ON THE MATERIAL, HELPING YOU DEVELOP YOUR ESSENTIAL WORK SKILLS AND RETAIN THE KNOWLEDGE YOU HAVE GAINED.

ISBN 0902130927
Author(s) CHARTERED INSTITUTE OF MARKETING
Credits
Edition 1ST ED.
Year 2002
Publisher CIM
Type BOOK
Keywords INFORMATION SYSTEMS
Language English
Collation 344 P., 15CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol E 8 No A