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ANALYSIS FOR MARKETING PLANNING

DONALD R. LEHMANN , WINER, RUSSELL S.

2002

BOOK
Category

MARKETING

Abstract THE BOOK FOCUS ON THE ANALYSIS OF INFORMATION PERTAINING TO A PRODUCT'S ENVIRONMENT, CUSTOMERS AND COMPETITORS.

ISBN 0070275475
Author(s) DONALD R. LEHMANN , WINER, RUSSELL S.
Credits
Edition 5TH ED.
Year 2002
Publisher MACGRAW-HILL
Type BOOK
Keywords MARKETING
Language English
Collation 256 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 1 No A 01/01/1970