|
Category |
MARKETING
|
Abstract |
THE BOOK FOCUS ON THE ANALYSIS OF INFORMATION PERTAINING TO A PRODUCT'S ENVIRONMENT, CUSTOMERS AND COMPETITORS.
|
ISBN |
0070275475
|
Author(s) |
DONALD R. LEHMANN
,
WINER, RUSSELL S.
|
Credits |
|
Edition |
5TH ED.
|
Year |
2002
|
Publisher |
MACGRAW-HILL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
256 P., 20CM
|
|