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| Category |
MANAGEMENT
INFORMATION SYSTEMS
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|
| Abstract |
THE BENCHMARK TEXT FOR THE SYLLABUS ORGANIZED BY TECHNOLOGY (A WEEK ON DATABASES, A WEEK ON NETWORKS, A WEEK ON SYSTEMS DEVELOPMENT, ETC.) TAUGHT FROM A MANAGERIAL PERSPECTIVE. O'BRIEN DEFINES TECHNOLOGY AND THEN EXPLAINS HOW COMPANIES USE THE TECHNOLOGY TO IMPROVE PERFORMANCE. REAL WORLD CASES FINALIZE THE EXPLANATION.
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| ISBN |
9780071101400
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| Author(s) |
MARAKAS, GEORGE M.
,
O’BRIEN, JAMES A., 1936-
|
| Credits |
|
| Edition |
8TH ED.
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| Year |
2008
|
| Publisher |
McGRAW-HILL INTERNATIONAL EDITIONS
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| Type |
BOOK
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| Keywords |
MANAGEMENT INFORMATION SYSTEMS
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| Language |
English |
| Collation |
628 P., 25CM.
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