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INTERNATIONAL MARKETING STRATEGY : ANALYSIS, DEVELOPMENT AND IMPLEMENTATION

DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract BUILDING ON THE SUCCESS OF INTERNATIONAL MARKETING STRATEGY THE FOURTH EDITION CONTINUES TO OFFER AN INVALUABLE INSIGHT INTO THE WORLD OF GLOBAL MARKETING.

ISBN 1844800253
Author(s) DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-
Credits
Edition 4TH ED.
Year 2004
Publisher THOMPSON
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 445 P, 22CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 2 No A 26/03/2014