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Category

ADVERTISING

Abstract THIS PRINCIPLES OF ADVERTISING TEXT BLENDS THE CREATIVITY OF ADVERTISING WITH SOLID COVERAGE OF THEORY AND REAL- WORLD APPLICATIONS. AN INVOLVING WRITING CONVEYS THE IMMEDIACY AND EXCITEMENT OF THE ADVERTISING BUSINESS. THE BOOK ADDRESSED THE CORE TOPICS CLEARLY AND THOROUGLY WHILE BREAKING NEW GROUND IS SUCH IMPORTANT AREAS INTERCULTURAL ADVERTISING.

ISBN 007006847X
Author(s) GEORGE P. DOVEL , MARIAN BURK WOOD , JOHN V. THILL , COURTLAND L. BOVEE
Credits
Edition 1ST EDITIO
Year 1995
Publisher MCGRAW-HILL
Type BOOK
Keywords ADVERTISING
Language English
Collation 561 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A