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ADVERTISING EXCELLENCE

GEORGE P. DOVEL , MARIAN BURK WOOD , THILL, JOHN V. , BOVEE, COURTLAND L.

1995

BOOK

Category	ADVERTISING
Abstract	THIS PRINCIPLES OF ADVERTISING TEXT BLENDS THE CREATIVITY OF ADVERTISING WITH SOLID COVERAGE OF THEORY AND REAL- WORLD APPLICATIONS. AN INVOLVING WRITING CONVEYS THE IMMEDIACY AND EXCITEMENT OF THE ADVERTISING BUSINESS. THE BOOK ADDRESSED THE CORE TOPICS CLEARLY AND THOROUGLY WHILE BREAKING NEW GROUND IS SUCH IMPORTANT AREAS INTERCULTURAL ADVERTISING.
ISBN	007006847X
Author(s)	GEORGE P. DOVEL , MARIAN BURK WOOD , THILL, JOHN V. , BOVEE, COURTLAND L.
Credits
Edition	1ST EDITIO
Year	1995
Publisher	MCGRAW-HILL
Type	BOOK
Keywords	ADVERTISING
Language	English
Collation	561 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	F	8	No	Available

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