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ADVERTISING, PROMOTION AND SUPPLEMENT ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

TERENCE A. SHIMP

2007

BOOK
Category

ADVERTISING

Abstract THIS BOOK PROVIDES THE READER WITH A CONTEMPORARY VIEW OF THE ROLE AND IMPORTANCE OF MARKETING COMMUNICATIONS..

ISBN 0324408072
Author(s) TERENCE A. SHIMP
Credits
Edition 7TH EDITIO
Year 2007
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords ADVERTISING
Language English
Collation 629 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A 01/01/1970