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CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE

ADRIAN PAYNE , SIMON KNOX , MAKLAN, STAN , LYNETTE RYALS , JOE PEPPARD

2003

BOOK
Category

SALES MANAGEMENT

Abstract CUSTOMER RELATIONSHIP MANAGEMENT IS A VITAL INSTRUMENT FOR ANYONE WHO NEEDS TO KNOW HOW TO DEVELOP AND MEASURE EFFECTIVE CRM WITHIN AN ORGANIZATION. IT INCLUDES OVERVIEWS AND KEY LEARNING POINTS PRECEDING EACH CASE STUDY , AND A SUMMARY CHAPTER TO DRAW OUT THE MOST SALIENT LESSONS FROM CRM BEST PRACTICES. FOR PRACTITIONER AND ACADEMIC ALIKE , THIS IS ESSENTIAL READING.

ISBN 0750656778
Author(s) ADRIAN PAYNE , SIMON KNOX , MAKLAN, STAN , LYNETTE RYALS , JOE PEPPARD
Credits
Edition 1ST ED.
Year 2003
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords SELLING
Language English
Collation 302 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia J 5 No A 01/01/1970