|
Category |
SALES MANAGEMENT
|
Abstract |
CUSTOMER RELATIONSHIP MANAGEMENT IS A VITAL INSTRUMENT FOR ANYONE WHO NEEDS TO KNOW HOW TO DEVELOP AND MEASURE EFFECTIVE CRM WITHIN AN ORGANIZATION. IT INCLUDES OVERVIEWS AND KEY LEARNING POINTS PRECEDING EACH CASE STUDY , AND A SUMMARY CHAPTER TO DRAW OUT THE MOST SALIENT LESSONS FROM CRM BEST PRACTICES. FOR PRACTITIONER AND ACADEMIC ALIKE , THIS IS ESSENTIAL READING.
|
ISBN |
0750656778
|
Author(s) |
ADRIAN PAYNE
,
SIMON KNOX
,
MAKLAN, STAN
,
LYNETTE RYALS
,
JOE PEPPARD
|
Credits |
|
Edition |
1ST ED.
|
Year |
2003
|
Publisher |
BUTTERWORTH HEINEMANN
|
Type |
BOOK
|
Keywords |
SELLING
|
Language |
English |
Collation |
302 P., 25 CM.
|
|