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MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS

PETER, J. PAUL , DONNELLY, JAMES H.

2009

BOOK
Category

MARKETING

Abstract MARKETING MANAGEMENT, 9/E BY PETER AND DONNELY, ENHANCES STUDENT'S KNOWLEDGE OF MARKETING MANAGEMENT WHILE ADVANCING THEIR SKILLS IN UTILIZING THIS KNOWLEDGE TO DEVELOP AND MAINTAIN SUCCESSFUL MARKETING STRATEGIES. THE VISION OF THE AUTHORS ASSEMBLES A COMPLETE STUDENT RESOURCE AVAILABLE FOR MARKETING MANAGEMENT EDUCATION. THE NINTH EDITION IS PRAISED IN THE MARKET FOR ITS ORGANIZATION, FORMAT, CLARITY AND BREVITY.

ISBN 9780073381138
Author(s) PETER, J. PAUL , DONNELLY, JAMES H.
Credits
Edition 9TH ED.
Year 2009
Publisher McGRAW-HILL IRWIN
Type BOOK
Keywords MARKETING
Language English
Collation 782 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Limassol I 5 No A
3 Limassol I 5 No A
2 Limassol I 5 No A 01/01/1970
5 Nicosia C 5 No A 27/03/2014
1 Limassol I 5 No A 27/03/2014