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EXPLORING MARKETING RESEARCH

ZIKMUND, WILLIAM G. , BABIN, BARRY J.

2010

BOOK
Category

MARKETING

MARKETING RESEARCH

Abstract EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION DEALS WITH THE DESIGN , COLLECTION , ANALYSIS AND REPORTING OF MARKETING RESEARCH DATA RELEVANT TO A FIRM'S CURRENT AND FUTURE NEEDS. THE TEXT FOCUSES ON TSTUDENTS MANAGERS, NOT PRACTITIONERS OF MARKETING RESEARCH.

ISBN 0324788614
Author(s) ZIKMUND, WILLIAM G. , BABIN, BARRY J.
Credits
Edition 10TH EDIT
Year 2010
Publisher SOUTH- WESTERN
Type BOOK
Keywords MARKETING, MARKETING RESEARCH
Language English
Collation 724 P., 35 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 2 Yes A