|
Category |
MARKETING
|
Abstract |
PRINCIPLES OF INTERNATIONAL MARKETING
|
ISBN |
9781439041376
|
Author(s) |
CZINKOTA, MICHAEL R.
,
RONKAINEN, ILKKA A.
|
Credits |
|
Edition |
9TH ED.
|
Year |
2010
|
Publisher |
SOUTH-WESTERN
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
693 P., 30 CM.
|
|