|
| Category |
SALES MANAGEMENT
|
|
| Abstract |
SALES MANAGEMENT IS A COMPREHENSIVE TEXTBOOK SPECIALLY DESIGNED TO MEET THE REQUIREMENTS OF MANAGEMENT STUDENTS SPECIALIZING IN MARKETING. IT EXPLAINS THE THEORETICAL AND PRACTICAL ASPECTS OF SALES MANAGEMENT THROUGH NUMEROUS INDUSTRY EXAMPLES, CASE STUDIES, EXHIBITS, AND ILLUSTRATIONS.
|
| ISBN |
9780198072027
|
| Author(s) |
PRADIP KUMAR MALLIK
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2011
|
| Publisher |
OXFORD UNIVERSITY PRESS
|
| Type |
BOOK
|
| Keywords |
SALES MANAGEMENT
|
| Language |
English |
| Collation |
492 P., 20 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy