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ESSENTIALS OF MARKETING COMMUNICATIONS

FILL, CHRIS

2011

BOOK
Category

COMMUNICATION IN MARKETING

Abstract ESSENTIALS OF MARKETING COMMUNICATIONS OFFERS A CONCISE AND STUDENT-FRIENDLY INTRODUCTION TO THE PRINCIPLES AND THEORIES OF MARKETING COMMUNICATIONS.

ISBN 9780273738442
Author(s) FILL, CHRIS
Credits
Edition 1ST ED.
Year 2011
Publisher PEARSON
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 412 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol K 6 Yes A