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Category |
STRATEGIC MARKETING
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Abstract |
KERIN AND PETERSON'S STRATEGIC MARKETING PROBLEMS IS DEDICATED TO THE DEVELOPMENT OF DECISION - MAKING SKILLS IN MARKETING. IT IS UP-TO-DATE TREATMENT OF MARKETING STRATEGY AND IMPLEMENTATION. THIS BOOK GIVES EMPHASIS ON CONTEMPORARY MARKETING PROBLEMS ENCOUNTERED BY SENIOR MARKETING EXECUTIVES IN A VARIETY OF COMPETITIVE SETTINGS.
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ISBN |
0131871528
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Author(s) |
PETERSON, ROBERT A. (ROBERT ALLEN), 1944-
,
KERIN, ROGER A.
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Credits |
|
Edition |
11TH ED.
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Year |
2007
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Publisher |
PEARSON, PRENTICE HALL
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Type |
BOOK
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Keywords |
STRATEGIC MARKETING
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Language |
English |
Collation |
722 P., 30 CM.
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