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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS

PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.

2007

BOOK
Category

STRATEGIC MARKETING

Abstract KERIN AND PETERSON'S STRATEGIC MARKETING PROBLEMS IS DEDICATED TO THE DEVELOPMENT OF DECISION - MAKING SKILLS IN MARKETING. IT IS UP-TO-DATE TREATMENT OF MARKETING STRATEGY AND IMPLEMENTATION. THIS BOOK GIVES EMPHASIS ON CONTEMPORARY MARKETING PROBLEMS ENCOUNTERED BY SENIOR MARKETING EXECUTIVES IN A VARIETY OF COMPETITIVE SETTINGS.

ISBN 0131871528
Author(s) PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
Credits
Edition 11TH ED.
Year 2007
Publisher PEARSON, PRENTICE HALL
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 722 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No A