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Category

ELECTRONIC MARKETING

Abstract INTERNET MARKETING IS A COMPREHENSIVE GUIDE TO HOW ORGANISATIONS CAN USE THE INTERNET TO SUPPORT THEIR MARKETING ACTIVITIES. BUILDING ON TRADITIONAL MARKETING THEORY AND CONCEPTS TOGETHER WITH EMERGING ACADEMIC LITERATURE, THE BOOK DETAILS A STRUCTURED APPROACH TO APPLYING THE INTERNET FOR MARKETING.

ISBN 0273643096
Author(s) RICHARD MAYER , ELLIS-CHADWICK, FIONA , CHAFFEY, DAVE, 1963- , KEVIN JOHNSTON
Credits
Edition 1ST ED.
Year 2000
Publisher PEARSON EDUCATION
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 508 P., 18 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Nicosia J 6 No A
1 Nicosia J 6 No A
5 Nicosia J 6 No A 01/01/1970
3 Nicosia J 6 No A 01/01/1970
1 Limassol J 6 No A 01/01/1970