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POSITIONING: THE BATTLE FOR YOUR MIND

TROUT, JACK , RIES , AL

1981

BOOK
Category

MARKETING

BUSINESS

Abstract "POSITIONING" IS THE FIRST BODY OF THOUGHT TO COME TO GRIPS WITH THE PROBLEMS OF COMMUNICATING IN AN OVER COMMUNICATED SOCIETY.
ISBN 0071002731
Author(s) TROUT, JACK , RIES , AL
Credits
Edition 1ST ED.
Year 1981
Publisher MCGRAW-HILL
Type BOOK
Keywords BUSINESS, MARKETING, COMPANIES, BUSINESS COMPANIES, COMMUNICATION.
Language English
Collation 213 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No Available