|
Category |
MARKETING
BUSINESS
|
Abstract |
"POSITIONING" IS THE FIRST BODY OF THOUGHT TO COME TO GRIPS WITH THE PROBLEMS OF COMMUNICATING IN AN OVER COMMUNICATED SOCIETY.
|
ISBN |
0071002731
|
Author(s) |
TROUT, JACK
,
RIES , AL
|
Credits |
|
Edition |
1ST ED.
|
Year |
1981
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
BUSINESS, MARKETING, COMPANIES, BUSINESS COMPANIES, COMMUNICATION.
|
Language |
English |
Collation |
213 P., 20 CM.
|
|