|
Category |
MARKETING
|
Abstract |
THIS EXTENSIVELY REVISED AND UPDATED EDITION PROVIDES A FRAMEWORK THROUGH WHICH PRACTITIONERS CAN INTERPRET THEIR EXPERIENCE AND TO WHICH ASPIRING AND PRACTICED PRACTITIONERS ALIKE CAN REFER WHEN REQUIRED TO RESPOND CREATIVELY TO UNACUSTOMED OR UNFORESEEN PROBLEMS AND CIRCUMSTANCES.
|
ISBN |
0471921513
|
Author(s) |
M.B. WARRINGTON
,
J..B. MCCALL
|
Credits |
|
Edition |
2ND ED.
|
Year |
1989
|
Publisher |
JOHN WILEY AND SONS
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
326 P., 20 CM.
|
|