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FORENSIC MARKETING : OPTIMIZING RESULTS FROM MARKETING COMMUNICATION

GAVIN BARRETT

1995

BOOK
Category

MARKETING

Abstract FORENSIC MARKETING PULLS TOGETHER BUSINESS , MARKETING AND COMMUNICATIONS STRATEGY IMPLEMENTATIONS IN A WAY THAT PROFESSIONALS WILL RECOGNIZE AS REALITY NOT JUST NEAT THEORY. IT LAYS BARE THE MARKETING HYPE, THE UNVARNISHED TRUTH ABOUT A SUBJECT WHICH IS MORE A SCIENCE THAN AN ART AND WHICH OUGHT TO BE MORE ACCOUNTABLE AS A RESULT.

ISBN 0077079000
Author(s) GAVIN BARRETT
Credits
Edition 1ST ED.
Year 1995
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 204 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No A