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CONSUMER BEHAVIOUR: A EUROPEAN PERSPECTIVE

BAMOSSY, GARY J., 1949- , SOLOMON, MICHAEL R. , HOGG, MARGARET K. , ASKEGAARD, SØREN

2013

BOOK
Category

CONSUMER BEHAVIOR

Abstract CONSUMER BEHAVIOUR: A EUROPEAN PERSPECTIVE PROVIDES A FULLY COMPREHENSIVE, LIVELY AND ENGAGING INTRODUCTION TO THE BEHAVIOUR OF CONSUMERS IN EUROPE AND AROUND THE WORLD. THIS TEXT OFFERS A CUTTING- EDGE OVERVIEW OF CONSUMER BEHAVIOUR AND IS IDEAL FOR SECOND AND THIRD YEAR UNDERGRADUATES AS WELL AS MASTER'S STUDENTS.

ISBN 9780273772729
Author(s) BAMOSSY, GARY J., 1949- , SOLOMON, MICHAEL R. , HOGG, MARGARET K. , ASKEGAARD, SØREN
Credits
Edition 5TH ED.
Year 2013
Publisher PEARSON
Type BOOK
Keywords CONSUMER BEHAVIOUR
Language English
Collation 672 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A 16/10/2020
1 Limassol C 9 No A 01/01/1970