|
Category |
CONSUMER BEHAVIOR
|
Abstract |
CONSUMER BEHAVIOUR: A EUROPEAN PERSPECTIVE PROVIDES A FULLY COMPREHENSIVE, LIVELY AND ENGAGING INTRODUCTION TO THE BEHAVIOUR OF CONSUMERS IN EUROPE AND AROUND THE WORLD. THIS TEXT OFFERS A CUTTING- EDGE OVERVIEW OF CONSUMER BEHAVIOUR AND IS IDEAL FOR SECOND AND THIRD YEAR UNDERGRADUATES AS WELL AS MASTER'S STUDENTS.
|
ISBN |
9780273772729
|
Author(s) |
BAMOSSY, GARY J., 1949-
,
SOLOMON, MICHAEL R.
,
HOGG, MARGARET K.
,
ASKEGAARD, SØREN
|
Credits |
|
Edition |
5TH ED.
|
Year |
2013
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOUR
|
Language |
English |
Collation |
672 P., 30 CM.
|
|