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GLOSSARY OF MARKETING TERMS: REVISED AND EXPANDED THIRD EDITION

NORMAN A. HART , JOHN STAPLETON

1988

BOOK
Category

MARKETING

Abstract THIS BOOK WILL PROVE INVALUABLE TO MARKETING , PROFESSIONALS INCLUDING MARKETING MANAGERS, SALES , ADVERTISING AND PUBLICITY MANAGERS, SPECIALISTS INVOLVED IN PURCHASING EXPORT , PACKAGING , MARKET RESEARCH AND MANY OTHER FIELDS.

ISBN 0434918598
Author(s) NORMAN A. HART , JOHN STAPLETON
Credits
Edition 3RD ED.
Year 1988
Publisher HEINEMANN PROFESSIONAL PUBLISHING
Type BOOK
Keywords MARKETING
Language English
Collation 226 P.,20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 2 No A 01/01/1970