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CONSUMER BEHAVIOUR / ISABELLE SZMIGIN AND MARIA PIACENTINI

SZMIGIN, ISABELLE , PIACENTINI, MARIA

2018

BOOK
Category

CONSUMER BEHAVIOR

Abstract CONTENTS: PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON COMSUMPTION : 1. A HISTORICAL CONTEXT FOR UNDERSTANDING CONSUMPTION; 2. CONTEMPORARY PERSPECTIVES ON CONSUMER BEHAVIOUR. PART 2: MICRO-VIEW OF CONSUMPTION; 3. DECISION-MAKING AND INVOLVEMENT ; 4. LEARNING AND MEMORY ; 5. PERCEPTUAL PROCESSES ; 6. ATTITUDE THEORY AND BEHAVIOUR CHANGE ; 7. PERSONALITY, SELF, AND MOTIVATION. PART 3: MACRO-VIEW OF CONSUMPTION : 8. GROUPS, SOCIAL PROCESSES, AND COMMUNICATIONS ; 9. CULTURE ; 10. PATTERNS OF BUYER BEHAVIOUR. PART 4: WHERE ARE WE GOING? ; 11. FUTURE TRENDS IN CONSUMER BEHAVIOUR. THE IDEAL INTRODUCTION TO CONSUMER BEHAVIOR OFFERING COMPLETE COVERAGE, WORLDWIDE EXAMPLES, AND MARKETING PERSPECTIVES FROM A RANGE OF INDIVIDUALS AND ORGANIZATIONS. LEADING RESEARCH IS WOVEN THROUGHOUT AND COMPLEMENTED BY PRACTITIONER INSIGHTS, CONSUMER INSIGHTS, RESEARCH INSIGHTS, AND CASE STUDIES. THIS EDITION OFFERS BRAND NEW COVERAGE OF ETHICS AND SUSTAINABILITY, AND ENHANCED COVERAGE OF DIGITAL CONSUMER BEHAVIOR. EXTENSIVELY REFRESHED EXAMPLES INCLUDE INTERACTIVE ADVERTISING ON SNAPCHAT, SOCIAL MEDIA MARKETING BY MAYBELLINE IN CHINA, USE OF AUGMENTED TECHNOLOGY BY L'OREAL, AND CULTURALLY REFLECTIVE ADVERTISING BY MCCAIN. -- BACK COVER.
ISBN 9780198786238
Author(s) SZMIGIN, ISABELLE , PIACENTINI, MARIA
Credits
Edition 2ND ED.
Year 2018
Publisher OXFORD
Type BOOK
Keywords
Language English
Collation XXIX, 492 P. : ILL ; 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 10 No Available
1 Nicosia Q 7 Yes Available

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