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MARKETING COMMUNICATIONS: DISCOVERY, CREATION AND CONVERSATIONS

TURNBULL, SARAH , FILL, CHRIS

2016

BOOK
Category

COMMUNICATION IN MARKETING

MARKETING

Abstract THIS SEVENTH EDITION OF MARKETING COMMUNICATIONS PROVIDES BOTH A RICH SOURCE OF THEORY AND AN INVALUABLE INSIGHTS INTO HOW BRANDS CREATE COMMUNICATIONS AND ENGAGE AUDIENCES IN BRAND CONVERSATIONS. WITH CONTRIBUTIONS FROM BRAND OWNERS AND THEIR ADVERTISING AGENCIES FROM AROUND THE WORLD, THE BOOK PROVIDES A UNIQUE BLEND OF THE THEORY AND PRACTICE OF BRAND COMMUNICATIONS.

ISBN 9781292092614
Author(s) TURNBULL, SARAH , FILL, CHRIS
Credits
Edition 7TH ED.
Year 2016
Publisher PEARSON
Type BOOK
Keywords MARKETING, MARKETING COMMUNICATIONS
Language English
Collation 724 P., 26,5 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol K 6 Yes A
1 Nicosia B 7 No A 16/11/2017