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| Category |
PUBLIC RELATIONS
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|
| Abstract |
MASTERING PUBLIC RELATIONS TAKES A STRATEGIC MANAGEMENT APPROACH TO THIS WIDE- RANGING DELAILED AND HIGHLY READABLE INSIGHT INTO PUBLIC RELATIONS. INCLUDING MULTIPLE CASE STUDIES AND EXAMPLES TO PROVIDE A WELL- BALANCED INTERPRETATION OF BOTH THEORY AND PRACTICE , THIS FULLY UPDATED SECOND EDITION.
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| ISBN |
9780230549302
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| Author(s) |
DAVIS, ANTHONY
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| Credits |
|
| Edition |
2ND ED.
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| Year |
2007
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| Publisher |
PALGRAVE MACMILLAN
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| Type |
BOOK
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| Keywords |
PUBLIC RELATIONS
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| Language |
English |
| Collation |
233 P., 21 CM.
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