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GLOBAL MARKETING

GREEN, MARK C. , KEEGAN, WARREN J.

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS EXCITING NEW EDITION CAPTURES THE DYNAMIC AND CHANGING FACE OF GLOBAL MARKETING IN THE TWENTY- FIRST CENTURY. IT INCLUDES AN IN - DEPTH FOCUS ON KEY MARKET OPPORTUNITIES IN THE HIGH- GROWTH / LARGE POPULATION COUNTRIES , INCLUDING THE BRIC QUARTET OF BRAZIL , RUSSIA, INDIA AND CHINA. IN ADDITION , THE AUTHORS PROVIDE EXPANDED COVERAGE OF MARKETS IN LARGE , MEDIUM , AND ALL SMALL COUNTRIES IN EVERY REGION OF THE WORLD AND AT EVERY STAGE OF DEVELOPMENT. THE TEXT ADDRESSES THE BASIC FRAMEWORK OF GLOBAL MARKETING AS WELL AS SUSTAINABILITY , CORPORATE SOCIAL RESPONSIBILITY , AND OTHER EMERGING ISSUES.

ISBN 9780131754348
Author(s) GREEN, MARK C. , KEEGAN, WARREN J.
Credits
Edition 5TH ED.
Year 2008
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 643 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 1 No A 26/04/2015
1 Limassol J 1 No A 01/01/1970
2 Limassol J 1 No A 17/11/2015
1 Nicosia I 5 No A 01/01/1970