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TECHNOLOGY, BUSINESS AND THE MARKET

SHELDRAKE, JOHN, 1944-

2014

BOOK
Category

MARKETING RESEARCH

BUSINESS

PRODUCT DESIGN

TECHNOLOGICAL INNOVATIONS

Abstract JOHN SHELDRAKE'S LONG EXPERIENCE OF TEACHING BUSINESS AND MANAGEMENT TO ENGINEERS HAS HIGHLIGHTED A GAP IN THE KNOWLEDGE OF STUDENTS AND PRACTITIONERS ALIKE, BETWEEN THEIR GRASP OF DEVELOPMENTS IN SCIENCE AND TECHNOLOGY AND HOW THESE DEVELOPMENTS LEAD TO THE CREATION OF SUCCESSFUL PRODUCTS. USING CASE STUDIES, TECHNOLOGY, BUSINESS AND THE MARKET EXPLORES THE IMPACT OF NEW MATERIALS, TECHNIQUES AND TECHNOLOGIES, AND LOOKS AT THE LINKS BETWEEN INNOVATION, ENTREPRENEURSHIP, BUSINESS (INCLUDING FINANCE), DESIGN, MANUFACTURING, BRANDING AND MARKETING. THE AUTHOR EXAMINES THE WAYS IN WHICH SCIENTIFIC ENDEAVOUR IS CONDITIONED AND EVEN DISTORTED BY CONTEXTUAL ISSUES SUCH AS FINANCE AND FASHION. THIS DEMONSTRATION OF THE SYNTHESIS OF TECHNOLOGY, BUSINESS AND THE MARKET HAS RELEVANCE FOR STUDENTS, PRACTITIONERS AND POLICY MAKERS IN ESTABLISHED AND EMERGING MARKETS.

ISBN 9781409454557
Author(s) SHELDRAKE, JOHN, 1944-
Credits
Edition 1ST. ED.
Year 2014
Publisher GOWER
Type BOOK
Keywords MARKETING RESEARCH, BUSINESS, PRODUCT DESIGN, TECHNOLOGICAL INNOVATIONS
Language English
Collation 102 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol N 3 Yes A