image

CONTEMPORARY MARKETING RESEARCH

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

1993

BOOK
Category

MARKETING

Abstract A TEXT COVERING FUNDAMENTAL RESEARCH METHODS , TRADITIONAL QUANTITATIVE TOOLS , AND REAL - WORLD APPLICATIONS , WITH SECTIONS ON THE ROLE OF MARKETING RESEARCH IN MANAGEMENT DECISION MAKING , CREATING A RESEARCH DESIGN , DATA ANALYSIS AND MARKET RESEARCH IN ACTION.

ISBN 0314010262
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 2ND ED.
Year 1993
Publisher WEST PUBLISHING CO. LTD
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 757 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A